Online Booking Analytics

Understand how patients interact with your online booking links using conversion funnels and session recordings.

How to Get There

Navigate to Reporting > Appointments and select the Online Booking tab.

Date Range

Use the date range selector in the header to filter data. Options include Last 7 days, Last 30 days, and Last 90 days.

Booking Funnel

The Booking Funnel sub-tab shows three headline metrics:

• Total Sessions — how many booking page visits occurred
• Completed Bookings — how many resulted in a confirmed appointment
• Conversion Rate — the percentage of sessions that converted

Below the metrics, a funnel visualisation shows each step in the booking journey:

1. Landed
2. Service selected
3. Delivery selected
4. Slot selected
5. Verification started
6. Verified
7. Patient confirmed
8. Review reached
9. Payment started
10. Booking completed

Each step shows the count and the drop-off percentage from the previous step. This helps you identify where patients abandon the process.

Session Recordings

The Session Recordings sub-tab shows video replays of patient booking sessions. Each recording shows:

• Duration — how long the session lasted
• Active time — time spent actively interacting
• Page count — number of pages visited
• Click count — number of interactions

Click a recording to watch the replay. Use these recordings to understand usability issues or confusing steps in the booking flow.

Tip: If your conversion rate is low, check the funnel to find the biggest drop-off point, then review session recordings from that step to understand why patients are leaving.